7-ELEVEN x Ja’marr Chase
When Ja’Marr Chase had a record-breaking day for the NFL’s Cincinnati Bengals he told reporters “ 7ELEVEn, brother, that’s all I got to say. I’m always open.” creating the social reactive opportunity of the year for 7ELEVEn.
In less than 1 week, along with our in-house partners at 7ELEVEn, we not only responded to Chase’s statement with social posts, we quickly signed him to an NIL deal and launched a merch storefront for fans hungry to join in the “Always Open” movement. Chase walked the tunnel in our 7ELEVEn gear and even wore a 7ELEVEn chain during gameplay, causing that particular piece of merch to instantly sell-out. In our social posts that next weekend, we used CGI to replace our “Always Open” signs on our storefronts to “Ja’Marr Chase”, signaling the start of our partnership.
The internet loved it. So did industry trades and sports media alike.
AWARDS:
2024 Cannes Lions - Silver - Outdoor - Live Advertising and Events
2024 Cannes Lions - Silver - Entertainment Lions for Sport - Partnership w/ Sports Talent
2024 Cannes Lions - Bronze - Brand Experience and Activation - Guerilla Marketing & Stunts
2024 Cannes Lions - Shortlist - Entertainment Lions for Sport
2024 Cannes Lions - Shortlist - Media - Use of Events & Stunts
2024 Cannes Lions - Shortlist - Media - Innovative Use of Influencer/Creator
2024 Cannes Lions - Shortlist - PR - Breakthrough on a Budget
2024 Cannes Lions - Shortlist - Social & Influencer - Celebrity Partnership
2024 Cannes Lions - Shortlist - Brand Activation - Sponsorships
2024 One Show - Silver Pencil - Social Use of Influencer
2024 One Show - Merit - Out of Home
2024 One Show - Merit - Physical Product/Merch
2024 D&AD - Graphite Pencil - Media Events + Stunts
2024 D&AD - Wood Pencil - PR - Reactive Response
2024 Clio Awards - Gold - Social Media - Real Time Response
2024 Clio Awards - Bronze - Use of Talent/Influencer
MEDIA COVERAGE:
CREDITS:
Role: Executive Creative Director
Executive Creative Directors: Cuanan Conwright, Leo Barbosa
Creative Directors: Jake Reilly, Byron Wages