Hefty PARTY CUPS Campaign

When most people think of Party Cups, they think of the good ole red SOLO cup. Rather than competing with SOLO to take over the “party hard” market, we set out to be the cup for the moments that matter. The moments and parties that you want to remember. Not only did our whimsical animated party cups convey the joy of gathering with a good beverage in hand, it also allowed us to stretch a production budget to cover more of the celebrations that matter and resonate with our audience.

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SNAP ADS

REAL-TIME CONTENT

CREDITS:

Role: Creative Director

Executive CD: Heath Pochucha

Art Direction/Design: David Hahn

Copywriting: Jim McLarty

EP: Bill Berg