HeY MichelinA’s

How do you make Gen-Z aware of a value frozen food brand? You create a Hashtag Challenge on TikTok and allow creators to make your in-feed ads. We started with a parody of the Macarena then turned the song over to the creator of the viral Savage dance to choreograph some moves. Then we shared her moves with other creators and turned their hashtag challenge videos into ads for the brand. The result? 16 million views, more than 1 million engagements AND a 7% increase in brand awareness. I dare you not to dance when you listen to the song.

Song

CREAtor Videos

CREDITS:

Role: Creative Director

Executive CD: Jason Bottenus

Art Direction: Allyson Hickey

Copywriting: Thom Kordonowy

Social Coordinator: Jake Dalbey

EP: Bill Berg