Let Hefty Do the Dishes

In early 2020 Hefty’s Tableware division was just ramping up its advertising with messaging encouraging gatherings, parties and picnics. When the COVID-19 pandemic shut down most of the world in March of that same year, those core messages were no longer relevant. Gatherings were off. Parties were virtual. Tableware seemed far less relevant in a quarantined world.

But while the world was quarantined, for many life didn’t slow down, it only got busier. Parents juggling remote work and kids at home. Families spending more time together than ever before. All the meals at home meant SO MANY DISHES. And in this hectic and unsure world, we saw opportunity for Hefty to lend a helping hand. Leveraging social, digital, web and broadcast, we pivoted Hefty’s tableware products to help their frazzled and quarantined consumers take one thing off their plate: the dishes.

CREDITS:

Role: Creative Director

Executive Creative Director: Heath Pochucha 

Group Creative Director: Jen Stocksmith

Art Direction/Design: Tim Moran

Copywriting: Jim McLarty

EP: Bill Berg