Trolli Sour Brite Sneaks Campaign

Trolli wanted to age its audience up and out, without losing its sense of self. To capitalize on the existing James Harden partnership and reach an aged up audience, we trigged sneaker freaks craving for custom kicks and rare releases by rolling out our own Sour Brite Sneaks. And we didn’t just launch them like any candy brand would, we launched them like a real shoe drop with leak, engage and hype phases. Trolli’s newfound sneaker head audience copped enough of the kicks to make it the top-selling on-chocolate item at 7-Eleven.