Trolli Sour Brite Sloths Campaign

How do you reach Gen Z? Turn their spirit animal into a new product and then let it market itself. From viral sloth gif recreations on Tumblr and Twitter to Slothversation and thumb-stopping crossovers on Instagram, influencer partnerships and Snapchat sticker packs, they couldn’t get enough.

Slothversations

Instagram Cross-Overs

Viral Gif Recreations

eating_sloths (2).gif

love from fans

Screen Shot 2017-03-14 at 8.49.40 AM copy.png

Screen Shot 2017-03-21 at 10.29.17 AM copy.png

Screen Shot 2017-03-27 at 8.58.04 AM copy.png

Screen Shot 2017-03-28 at 8.57.50 AM.png

Screen Shot 2017-03-28 at 9.08.11 AM copy.png

MEDIA COVERAGE:

CREDITS:

Role: Associate Director, Social

Group Creative Director: Rob Peichel

Art Direction/Design: Veronica Kraus, Mike Greenwell

Copywriting: Kristi Battarbee, Matt Cermak, Eric Forseth

Social: Taylor Lovaas