Trolli Tiny Hands with Deadpool 2

If Trolli was going to grow its brand, we needed an unconventional partner to help authentically age up our audience. Enter Deadpool. The idea? Get people to check out Deadpool’s sweet package (his Trolli Sour Brite Tiny Hands package, that is). Trolli seduced its aged-up audience into trying its Tiny Hands with unconventional stunts on- and offline, and one HUGE activation allowing the product to become the highest-grossing promotion product in 7-Eleven with 2B+ satisfied impressions.